How a Consumer-Centric Engagement Strategy Can Build Brand Loyalty and Give Health Plans a Competitive Advantage in a Disruptive Market.By implementing a consumer-centric engagement strategy that delivers a personalized member experience, health plans can improve customer satisfaction, increase member retention, and differentiate themselves in a competitive market. Such a strategy provides health plans with the opportunity to position themselves more strongly as a caring, concerned, helpful and therefore valuable partner in the minds of consumers, transforming them into loyal customers and members for life. Click here