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Speakers: Dr. Catherine Bass & Dr. Erica Zuhr

“NETFLIX, Data Science and the Transformation of Consumer Engagement” 

June 1, 2020 | 1pm – 2pm ET

Key Take-A-Ways:

  • Understand the sophisticated data analytical processes similar to those Netflix uses to make personalized suggestions and generate its “Percent Match Score.”
  • Discover how member-level personalization tools are already being implemented by wellness programs.
  • See how machine learning will, soon drive member engagement by dynamically updating and revising content, recommendations, challenges, and other engagement touchpoints in order to match and meet the specific personalized needs of each member.
  • Come away with several real-world, consumer-engagement strategies that can be implemented by almost any organization to personalize the member experience.

 

A recording of the webinar event is available here.

The National Association for Business Resources has named the Nation’s Best and Brightest in Wellness. This program honors companies that promote employee well-being, worksite health and wellness. The 2019 winning companies were evaluated by an assessment, created and administered by SynBella, the nation’s leading wellness systems...

Speaker: Dr. Catherine Bass & Dr. Svetlana Bender

“Developing Consumer-Centric Strategies Using Data & Behavioral Science

April 29, 2020 | 1pm – 2pm ET

Key Take-A-Ways:

  • Understand the importance of leveraging data to promote appropriately customized and personalized experiences for members
  • Learn common behavioral biases relevant to healthcare
  • Understand how behavioral economics can inform health-related decision making
  • Describe examples of customization at the health insurance provider, client, group and member levels

 

A recording of the webinar event is available here.

Speaker: Dr. Catherine Bass

“Social Determinants of Health: Connecting The Dots Through Wellness

March 25, 2020 | 1pm – 2pm ET

Key Take-A-Ways:

  • Summarize the role social determinants of health play in a member’s health and wellness journey
  • Understand the advantages and disadvantages of using publicly available data
  • Describe two analytical approaches using social determinants of health data

 

A recording of the webinar event is available here.