demo-blog

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Speakers: Catherine Bass, PhD, Director of Informatics, Onlife Health; Carla Raynor, VP Consumer Experience & Brand Management, BlueCross BlueShield of Tennessee; Nick Dewan, M.D., Vice President, Behavioral Health, GuideWell Health

"The Journey to Well-being: Consumer Trends in Engagement”

December 16, 2020 | 1pm – 2pm ET

Key Take-A-Ways:

  • Discuss the traditional definition of wellness and how its evolved and how its driving changes in healthcare.
  • Who are the main players to look out for in this space right now?
  • How is the evolution of the consumer’s expectations when it comes to their health driving how health plans are engaging with their members?
  • How can we leverage the engagement approach large consumer brands (Netflix, Amazon) take in the healthcare space?
  • How do all parties in the health ecosystem play a role in consumer well-being.
  • Review the trends to be expected in the space for 2021 and beyond.
 

A recording of the webinar event is available here.

Speakers: Dr. Catherine Bass, Dr. Chris Dodd & Dr. Kelli Tice Wells; Moderated by Leigh Ann Ruggles

"Three Perspectives, One Goal: Addressing SDoH More Effectively”

December 4, 2020 | 1pm – 2pm ET

Key Take-A-Ways:

  • Appreciate the key role data science must play in addressing SDoH on a more comprehensive level by quantifying and identifying the specific risk factors in each community and drive both member and population interventions more effectively.
  • Gain a better understanding of the structural weaknesses as well as new opportunities for addressing SDoH that COVID-19 has revealed.
  • See how the tools and resources being used to address SDOH are influencing healthcare providers to adopt a new approach to patient care that is helping them achieve better health outcomes.
  • Understand how community-based home-health services provide the local knowledge about social and environment factors to impact health outcomes and discover the root causes of poor health.

 

A recording of the webinar event is Available Here.

Speakers: Justin Leedy & Dr. Catherine Bass

"Why the Smart Money is on Data"

November 09, 2020 | 1pm – 2pm ET

Key Take-A-Ways:

  • “The Echo Effect”—How a true omni-channel communication strategy with multiple synchronized touch points, combined with targeted messaging, can amplify the power and effectiveness of a marketing campaign.
  • How health plans can implement a long-term marketing strategy and still focus on and achieve their short-term membership goals.
  • How personas can provide engagement insights about consumer messaging and communication preferences for decision gatekeepers.

 

A recording of the webinar event is available here.

Nationally Recognized 3-Year Accreditation Includes Performance Rating

Brentwood, Tenn., September 4, 2020—Onlife Health, a GuideWell company that brings end-to-end simplicity to population health and wellness, connecting and integrating people, technology, and benefit design through its user-friendly engagement platform, announced that it has again received a 3-year Wellness & Health Promotion (WHP) Accreditation with Performance Reporting from the National Committee for Quality Assurance (NCQA).

-Onlife Health President Now Leading GuideWell’s Suite of B2B companies-

JACKSONVILLE, Fla. – June 3, 2020 – GuideWell Mutual Holding Corporation (GuideWell), the parent to a family of forward-thinking companies focused on transforming healthcare, has appointed Mark McConnell, president and CEO of Onlife Health, CEO for GuideWell’s portfolio of consumer-engagement businesses, including GuideWell Connect, Onlife Health and PopHealthCare.